How long does it take to set up Penny Metrics?

About 30 seconds. Paste one tiny script into your site and your visitors, pageviews, and conversions start rolling in.

Does Penny Metrics use cookies or need a cookie banner?

No. Tracking is cookie-free and privacy-friendly, so you can skip the cookie banner entirely.

How much does Penny Metrics cost?

One simple plan with every feature and unlimited sites: $1.99 per month, or $9.99 per year — just $0.83 a month. Start with a 14-day free trial.

Web analytics so simple, you set it up in 30 seconds

Paste one tiny script, skip the cookie banner, and watch your visitors, pageviews, and conversions roll in. All for less than the price of a coffee — from $0.83 a month.

Start 14-day free trial Read the docs

No credit card required. Cancel anytime.

index.html

marketing.html

<script
    defer
    src="https://pennymetrics.dev/stats.js"
    data-hostname="mydomain.com"
></script>

That's it. Drop it in your <head> and you're tracking.

Live in three steps

No SDKs, no build step, no tag manager gymnastics. Copy your snippet, paste it in, and you are tracking — if you can paste HTML, you can do this.

1 Add your site: Sign up and enter the domain you want to measure. Takes about ten seconds.
2 Paste the snippet: Copy your personalised script and drop it into the <head> of your pages.
3 Watch it roll in: Open your dashboard and see live visitors appear within seconds.

Try the live demo

Track a conversion with a single attribute — no JavaScript required:

html

<button data-pm-event="Signup click">Sign up</button>

Or fire a custom event from your own code:

javascript

window.pennymetrics.event("Purchase", { plan: "pro", value: 49 });

All the numbers, none of the noise

A single clean dashboard with the metrics you actually look at, all in one place — clear, simple, always visible, and nothing you have to dig for.

Visitors & visits: Unique visitors, total visits, and how they trend over any period.
Pageviews & top pages: See your most-viewed pages and views per visit at a glance.
Bounce rate & duration: Understand engagement with bounce rate and average visit length.
Referrers: Know exactly which sites and links send you traffic.
Countries: Where in the world your audience is coming from.
Devices, browsers & OS: Break visitors down by device, browser, and operating system.
UTM campaigns: Measure utm_source, utm_medium, and utm_campaign performance.
Custom events: Track signups, clicks, purchases, and any conversion you care about.
Webhooks: Push conversions to Zapier, Make, Slack, or any HTTP endpoint in real time.
Flexible date ranges: From today to the last 12 months — slice it however you like.

It's a breeze

Privacy-friendly tracking without the usual overhead — setup, compliance, and cost all stay simple.

One-line setup: A single tiny script. No SDK, no config files.
No cookies, no consent: Cookie-free by design — skip the banner entirely.
Featherweight & fast: A ~1 KB async script that never slows your pages.
Unlimited sites: Track everything you ship on one simple plan.

Skip the cookie banner entirely

Under EU law, analytics that set cookies need consent before they run. Penny Metrics does not set cookies or persistent identifiers — so you can measure traffic without a CMP, without losing visitors who click "Reject all", and without the legal headache of Google Analytics 4.

Compare with GA4, Plausible & Fathom

Your analytics, in your pocket

Check visitors, pageviews, and top pages on the go. The Penny Metrics app gives you the same clean dashboard you use on the web — optimized for your phone.

Live stats at a glance: Visitors, visits, and pageviews with the date ranges you already know.
All your sites: Switch between every site you track without opening a browser.
Stay in the loop: Open the app anytime to see how your traffic is doing today.